HELLO
Namroud Gorguis is an award-winning Interactive Art Director who embraces inventive ideas, enjoys great technology, loves design, practices photography, and creates art. He has worked for global agencies such as Leo Burnett and OgilvyOne as a Senior Interactive Art Director in Dubai, Bahrain and Stockholm. Lately @Halvarsson/Comprend Stockholm as Senior Digital Creative Lead. Follow his latest client work and personal projects here on his portfolio.
Building a Prototype
Product Design, User Experience Design and prototyping. Watch the video clip for a view of the app. Or, go to the live link to click through the prototype here: The prototype.
My role? Concept Developement, UX and Prototyping.
Corporate Bradning & Design Mobile App.
Creative Direction and UX strategy, overlooking, reviewing, iterating and managing the UX and design process. This application showcases the best work produced by the agency in 2015.
Eurodocs Mobile Appication UX Project (prototype)
Product design and developing a brand new application for mobile devices. The target audience for this app is consumers on the run or at restaurants and bars.
Hallvarsson & Halvarsson Brand New Website 2015
New concept and design of a brand new website for the agency. A WordPress-based design, idea and design frist then WP theme adaptaion.
Visit wrbsite here: Halvarsson.se
My role? Creative direction. UX Design. UI Design.
Stop Motion Animated Short Film for GS1
A short film showcasing how GS1 operates and the use of its Global Bar Code. This shoot involved real-life model as well.
My role? Concepting and storybording. On location direction.
Hungerprojektet - #BeatWorldHunger Case Study
Hungerprojektet #BeatWorldHunger Campaign. An viral campaign to propmote the Rethink World Hunger Seminar at Almedalen 2014 and, to creat greater awareness about the NGO and its work to eliminate world hunger.
Insights - The case of a photo frame
When it comes to coming up with a great idea for a campaign or any problem solution for that matter, a great insihgt is more often the key. To illustrate that, when you ask people in general to step up for a photo, wheter it's a DSLR or a smartphone, people tend to shy away. But, if you give them a photo frame and they will happily pose infront of the lens - big or small. The #BeatWorldHunger did just that. Snap Snap!
McDonald's Middle East.
This concept was developed for McDonald's ME green footprint strategy. An in-store and off-line idea that spinns off online on Social Media spreading the word and creating awareness around recycling at McDonald's restaurants.
My role? Idea, Concept development, Copywriting and Art Direction.
ABC4Trust Pilot Project. UXD/UID.
A European Pilot Project in partnership with IBM and Nokia Network Solutions. This pilot is about development of secure log ins and indvidula's anonimity on the web. This pilot still a work-in-progress.
My Role? Art Direction, Interaction Design and User Interface.
Things you wish for.
Wouldn't be great to have a built-in lighter in your iPhone?! Wishing for things is a human nature. Sometimes you wish for realistic things, and sometimes you just wish they would become a reality. Here's one: The iPhone Lighter App.
Just playing around sketching a concept and giving it an Art Direction.
Philips Styleshaver.
Launch of an integrated caampaign for Philips Styleshaver in the Middle East. The campaign involved a microsite, iPhone app, iPad app, Facebook app, and print.
My roll? Concept development, Art Direction.
TECHNICAL IMPLICATIONS
The technical challenge we had to face were designing an engine that generates unique artwork for each and every new user.
This was done with the help of digital artist Bryan in New York. Also 3D modelling of the Philips Styleshaver by third party.
TECHNICAL IMPLICATIONS
We were challenged with both CG 3D storytelling compositions sound effects and web coding. With the help of third party psoduction company, the final work was accomplished successfully.
Thrills, and fun online games for kids.
My role? Art Direction: Including storyboards, characters design, web design and sound effects.
Johnnie Walker - Win A Journey Home.
A digital Scratch & Win Card as an iPad application. A Flight Back Home Instant Reward at Dubai Inetranational Airport.
Microsite
BRIEF: Greeting holiday messages are traditionally not so exciting. I created a microsite where people can join us and take part in creating The World's Longest Eid Mubarak Greeting.
My role? Concept and Art Direction.
Formula 1 Sound Experience
BRIEF: Create an online engaging experience. TARGET AUDIENCE: People around the globe who are interested in F1. SOLUTION: F1 Sound Experience. Create your very own F1 soundtrack using an online sound mixer. Users may listen, re-edit and save the soundtrack, Mash-up on Social Media site or download to mobile phones.
My role? Concept and Art Direction.
Gulf Air (largest airilne network in the ME) - Sport Baggage Campaign
BRIEF: Develope a new concept for the new Sport Baggage global offer/campaign. TARGET AUDIENCE: All sport people around the globe who travel with larger baggage. SOLUTION: I Fly Free. The tag line I Fly Free refers to the hero object in each ad, humanizing the equipment by communicating the message directly, and visualizing the idea in a unique and fresh way.
My role? Concept, tag line and Art Direction.
The Coca-Cola Company. Promotion campaign
LAUNCHE CAMPAIGN for the 1 Litre Sprite bottle in Dubai, UAE, in Hinglish. TARGET AUDIENCE: Indian Labour workers. The campaign was a huge success, while the promotion created a huge buzz.
My role? Idea and Art Direction.
Direct2Internet, the telecommunication services provider
Swedish telecommunication services provider, Direc2Internet, launches a new price-worthy package specially developed for small businesses such as boutiques, restaurants and coffee shops to better suit their needs. Launch date April 2009. The offer: Sign a one-year deal for your card terminal transactions (i.e. Visa), broadband and phone/mobile connectivity for the price of SEK 395 per month.
The brief: Come up with a lauch campaign for the new price-worth small business portfolio. Boost sales of the new telecommunications serivces package.
Synopsis: Small businesses are most likely to purchase telecommunication services from more than one provider at relatively high rates.
How I solved it
With an advertising and direct response campaign where focus was on the benefits of only having one telecommunication services provider for all three services, now available at Direct2Internet. Great busienss solutions come always at low cost. Small business managers now can focus on their core business more efficiently by speaking to only one telecommunication services provider.
Pitch Concept and Design for Italian Fashion Brand Coccinelle
The brief: Come up with interactive visual concept for online presence for Italian upscale fashion brand Coccinelle.
How I solved it
Together with my creative teammate, we created a concept called Portrait of a Woman. The Coccinelle woman is enterprising, chic and altruistic. She is environmentally aware in her choices and is an idealist at heart. The Coccinelle brand could therefore be associated with women from around the planet who are making an impact in their respective fields.
As such the content and visual language of the website should rest on a foundation of honest, interesting and inspiring content that associates the brand to living female role models.
I also designed the user interface for the website.
Disclaimer! No photos used in this movie or web frames has been or will be subject for commercial use.
Skyddsnatet.se, The Swedish Rescue Services Agency
Skyddsnatet provides information and tips on safety for kids and youngsters. The brief was: Come up with a groundbreaking and creative Concept for the creation of an interactive and educational website for Skyddsnatet.se aimed at the hard-to-get target group young people and children between 4-18 years old.
How I solved it
Together with my teammate Nadia, we developed a concept that enables communication between Skyddsnatet and youngsters. Our solution was based on dynamic motion graphics-based Web-TV, scalable graphics, rich media and interaction modes such as online chat, downloadable apps for phone devices, and accessibility of sharing information and experience on social networking media with other youngsters and school kids.
I also designed the user interface for the website.
RFSU - The Swedish Association for Sexuality Education
Synopsis: 94% of women in Sweden shave their private area. The brief: Come up with a creative idea for online/offline campaign to help launch the new intimate hygiene product line Intimate Care Products.
How we solved it
We solved this through a concept we called The Intimate Care Guide. A campaign site was created, where online users can win a shaving kit by creating their own 'Fiffi' online by using an interactive shaving demo.
My role in this was ideation, art direction and hands-on web design of the entire campaign microsite under supervision of the creative director. Did this at Akestam Holst.
This was a winner of the Eurobest Festival 2008 Use of Media Direct Response Digital Media in Stockholm 2008.
Viking Line Cruise Line Ferry operating on the Baltic Sea
The brief was: Come up with idea for strengthening the brand's online presence.
How we solved it
The team developed an Online campaign website we called Dance Match. We then asked the users to go and find his/her perfect dance partner by uploading their own home made dance-video to then search for the perfect dance partner. Of course, we capitalized on the trendy TV show Let's Dance. The campaign was supported by banner campaign and print ads.
My role in this was Art Direction, hands-on web design of the entire campaign microsite under supervision of the creative director. Did this at Akestam Holst.
DN.SE Swedens largest morning newspaper
The brief: Create an advanced interface that offers savvy features for DN.se website.
How I solved it
1. Advanced widget
I recommended DN.se to create an advanced downloadable widget that enables the online reader to customize his/her own personal features, such as categorization of news feeds, update features, browse options, installing app on social networking media and add color themes within the widget. So, I designed one and showed them how it works with all features attached to it.
2. Launch campaign
I recommended DN.se to launch an offline campaign to promote the new website. I called it "DN in town" -- using touch-screen user experience interface on bus stop billboards. The idea was to attract the attention of its audience and to create a buzz in order to promote the new website in an interactive and simple way.
The launch campaign was adapted by DN and fully launched in May 2008.
NEC Viral Campaign
This particular movie clip is one of a series of movies of testing the NEC ShieldPRO laptop. You can actually see me in this clip--the muscled guy far right.
North Kingdom Goes Fashion
North Kingdom's brief asked us to develop a web shop for its brand new fashion trademark MINK offering tees and hoodies.
How I solved it
Created a web solution focused on functionality and the creation of strong atmosphere for online presence. So, I created a User Interface that promoted the brand experience online, such as displaying items on clothes-lines in an exciting environment with drag and drop functions.
Alongside with this, we ran both online and offline kick-ass launch campaign supporting the brands values and culture of origin.
Workshop assigned by Goodby, Silverstein & Partners, SF
The task was to come up with an idea for a service or a product that communicates with all human senses.
How I solved it
My solution was a webshop that promotes newly graduated young fashion designers in order to boost their career. Once you as a webshop visitor liked a certain fashion designer, you may buy a share of stocks to the next upcoming collection. With real life fashion venues and catwalk shows, the interaction with people at all levels and senses is then more likely to happen. It's a certain fact, right there.
The Swedish Institute -- Governmental Agency
The brief: How should Sweden communicate with progressive Indians in Mumbai, India, to promote Sweden as a country to visit?
How I solved it
My recommendations: The greatest thing about every nation is its rich traditions and its people. That was the concept. So, we asked the progressive Indian audience to come and experience Swedish traditions, such as Saunas and Midsummer Eve. Then we filmed how Indians celebrate this both in Sweden and in Mumbai and then we put movie clips on a website. It's all done with a great bit of irony and a shaky hand camera. Funny stories are always fun to watch. This online campagin was to be supported with banners on India's most popular online portals and social network communities.
Action marketing and events in Mumbai were to support this event. Ice globe and Maypole in downtown Mumbai will sure attract the attention of people and create a buzz. Photo: Namroud Gorguis.
New corporate identity for Plain Air
Great design builds upon simplistic ideas--in this case a paper airplane serves as a logo. School assignment at Hyper Island assigned by Malmo-based WE Recommend. Please, check the online graphic identity manual.
